Here’s a wild stat: The average person reads only 20% of the words on a webpage.

Yikes, right?

This means your messaging needs to catch their eye and stick the landing in just a few lines.

(I need to go work on my website copy now.)

So, what do people read first? Headlines and bold text.

Pro tip: If you ever need to write something super important, ask yourself, “Could someone get this in a single glance?”

(I might start sounding like a broken record, but I want this to stick.)

Okay, your next email lesson should be in your inbox now. (If not, check all folders and move it into your inbox, so you never miss a lesson!)