The Sticky Note Test

Could your messaging fit on a sticky note?

Here’s how to test:

1. Write your messaging statement on a sticky note.

2. Stick it to your fridge or desk.

3. Read it out loud.

Does it feel simple and clear? If not, trim it down.

How easy can you remember it without looking?

(This may take some time to get to, but when it’s super easy for you to remember, you’ve got it!) If so, you and your message are aligned.

Sticky-note messaging is messaging that sticks. (Ok, that’s hokey, but I had to say it.)

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