Imagine your message on a billboard along a highway.

• Would someone driving by at 70 mph understand it?

• Could they read it quickly enough to get the gist?

This is a fun way to test the clarity of your messaging. If it wouldn’t work on a billboard, it might be time to simplify.

Remember, this is just the first stage of your messaging, the one we only have 10 seconds to grab attention with.

Try condensing your message into a billboard-worthy sentence.

Okay, your next email lesson should be in your inbox now. (If not, check all folders and move it into your inbox, so you never miss a lesson!)