Complexity

Hype-y words that don’t fit you

Not desired outcome

A desired outcome that is of no interest to your audience

Clever-ness that is overdone

Vagueness

Genericness

Lots of “ness” words (LOL)

A message that has to be read more than once

Anything above a 7th grade reading level, possibly

Using someone else’s style and voice because you liked it (but it’s not yours)

Untruths

Too much specificity (Yep!)

But don’t worry, you’ll get yours nailed down in no time. That’s why you’re in this course.

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