This is a quick exercise to help you come up with pain points to help shape your messaging. You can use it at any time.

Get a piece of paper and draw three columns.

Label column 1 as “Thought”

Label column 2 as “How this makes them feel”

Label column 3 as “How they would prefer to feel instead”

Now brainstorm on raw thoughts your potential clients have in regards to the problem you solve. Fill in each column for each thought.

Examples:

I’ll never lose weight.

I just want to eat.

I don’t want to go workout.

Exercise is SO hard.

Another day and you’ve done nothing.

See how simple and basic they are?

Give it a try. It’s great for gaining clarity you can use in your marketing.

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