In marketing, we know that we have about 10 seconds to grab someone’s attention.

Take your messaging, for example.

If a person comes across your message and can’t:

- Read it in under 10 seconds

- Understand it in one read

- Feel compelled to learn more

Then, we’ve lost them.

Make this your goal with your messaging statement. Once a person leans in for more, you can extend your messaging, bring in more creative language, and bring them into your world more fully.

But first, you’ve got 10 seconds.

Count it out, that’s not long. So think carefully on the words you use.

If a person is scanning your messaging statement, what stands out? Are there key words that tell them what they most need to know?

Keep this in mind. Okay, your next email lesson should be in your inbox now.

(If not, check all folders and move it into your inbox, so you never miss a lesson!)